We are thrilled to have Brian Will in this episode of The Accelerator with Michael Conniff’s podcast. Brian Will is a serial entrepreneur, a two-time Wall Street Journal best-selling author, and an industry-leading business and sales management consultant.

The conversation kicks off with Michael asking  Brian about his book The Dropout Multi-Millionaire.Brian shares his incredible story of overcoming a troubled childhood, a rebellious attitude, and a learning disability to become a successful business owner and speaker.

The pivotal moment in Brian’s journey came when he realized the value of being coachable. He emphasizes that successful entrepreneurs don’t have all the answers but excel at asking the right questions. Listening and learning from others, whether it’s a mentor or a coach, can significantly accelerate one’s path to success.

Brian shares his experience of spending time on Necker Island with Sir Richard Branson. The experience left a profound impact on Brian. It reinforced the idea that success should be used as a platform to make a positive impact on others and the world.

The podcast also delves into Brian’s own accelerator program and discusses what it takes to get into his program.

A standout moment is when Brian discusses the characteristics of companies that go from well-funded startups to achieving revenue of up to ten million dollars. He highlights four key points:

  1. Strategic Business Direction: Ensuring the business idea is viable and scalable.
  2. Building High-Performance Sales Teams: Recognizing the critical role of sales in any business and how to generate a healthy ROI on marketing efforts.
  3. Measured Profitable Growth: Emphasizing the importance of building a company from profits rather than relying solely on external capital.
  4. Understanding Your Numbers: Highlighting a common weakness among entrepreneurs—insufficient understanding of their financial metrics.

Brian also sheds light on a pivotal truth: Sales are the lifeblood of any business. For those hesitant about sales, Brian advises seeking experts or coaches to boost your team’s selling prowess. He underscores that a robust sales team isn’t just responsible for themselves; they’re the driving force behind the entire company’s revenue. So, whether you’re an aspiring entrepreneur or a seasoned CEO, Brian’s message is clear: Embrace sales, and you’re on the path to business growth and success.

Tune in to this episode of The Accelerator and get ready to be inspired by Brian Will’s journey from dropout to multi-millionaire.

Check out the full episode below: